# Blue Guide: advertising and promoting medicines

Source: https://www.keypedia.com/records/uk_mhra_guidance/uk-mhra/44e84ec0-ebf5-4e96-983b-1c5fafef8ed5
Type: Guidance
Published: December 18, 2014
Updated: March 28, 2025

> Detailed guidance on advertising and promoting medicines. 

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## Content

Follow this guide if you are advertising or promoting a medicine in the UK.

## Attachments

- [Appendix 8 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d93f8fa8f5654458ee01/Appendix_8.pdf)
- [Blue Guide: advertising and promotion of medicines in the UK](https://assets.publishing.service.gov.uk/media/6012d7f2d3bf7f05b92f6cfc/BG_2020_Brexit_Final_version.pdf)
- [Appendix 1 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d82c8fa8f56545ea3d76/Appendix_1.pdf)
- [Appendix 2 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d881e90e07626914df1e/Appendix_2.pdf)
- [Appendix 3 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d892d3bf7f05c10b40f2/Appendix_3.pdf)
- [Appendix 4 - Blue Guide](https://assets.publishing.service.gov.uk/media/67e69e9e085277e9961b201b/Best_practice_guidance_on_the_sale_of_medicines_2025.pdf)
- [Appendix 5 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d8b7d3bf7f05bf0bec2e/Appendix_5.pdf)
- [Appendix 6 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d8c9d3bf7f05c2040b4e/Appendix_6.pdf)
- [Appendix 7 - Blue Guide](https://assets.publishing.service.gov.uk/media/6012d92c8fa8f56553673b3e/Appendix_7.pdf)
- [Blue Guide: advertising and promotion of medicines in the UK](/government/publications/blue-guide-advertising-and-promoting-medicines/blue-guide-advertising-and-promotion-of-medicines-in-the-uk)