# Chapter 7 - Annual reporting guidance - Great Britain

Source: https://www.keypedia.com/records/uk_mhra_guidance/uk-mhra/b2b502f1-c256-42b8-9ac8-08d56fae21cc
Type: Guidance
Published: March 23, 2022
Updated: August 16, 2024

> This guidance document from the UK Medicines and Healthcare products Regulatory Agency (MHRA) details the mandatory reporting requirements for producers and importers of e-cigarette and vape products operating in Great Britain. Established under the Tobacco and Related Products Regulations 2016 (TRPR), the regulatory framework requires all relevant companies to submit comprehensive annual reports concerning their sales activities and market presence. The primary objective is to maintain high public health standards and ensure market transparency. Required actions for companies include the submission of specific data for the preceding calendar year through the MHRA’s dedicated portal. This data must encompass total sales volumes by brand and product type, detailed information on consumer preferences, and the various modes of sale utilized, such as online platforms or physical retail outlets. Additionally, producers must provide summaries of any market surveys they have conducted. Failure to adhere to these reporting obligations is considered a significant violation of current regulations. Non-compliant products risk being flagged as unauthorized, which may lead to their removal from the Great Britain market. By following these guidelines, companies ensure their products remain legally notified and available for sale while providing the MHRA with the necessary data to monitor industry trends and safety.

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## Content

Information you should include when submitting annual reports on sales of e-cigarette and vape products in Great Britain.

## Attachments

- [Chapter 7 – advice on submitting annual reports for electronic cigarettes and refill containers](/government/publications/chapter-7-annual-reporting-guidance-great-britain/chapter-7-advice-on-submitting-annual-reports-for-electronic-cigarettes-and-refill-containers)