# FDA WARNING_LETTER - 7 Daze, LLC - Unknown Date

Source: https://www.keypedia.com/records/warning_letter/7-daze-llc/63569875-d26f-4c89-a547-15b0278e124f

> FDA WARNING_LETTER for 7 Daze, LLC on Unknown Date. Product: Tobacco. Access full analysis and detailed observations.

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## Details

- Record Type: WARNING_LETTER
- Company Name: 7 Daze, LLC
- Product Type: Tobacco
- Office Name: Center for Tobacco Products
- Summary: The FDA and FTC issued a Warning Letter to John Lau regarding the Pink Sticks e-liquid product sold on http://7dazemfg.com. The FDA determined Pink Sticks e-liquid is a tobacco product under the FD&C Act.

The product is deemed misbranded under sections 903(a)(1) and/or 903(a)(7)(A) of the FD&C Act because its labeling and/or advertising is false or misleading. Specifically, the Pink Sticks e-liquid's packaging, imagery, color scheme, and description ("delicious flavor of ripe strawberries into a sweet pink cream that covers crispy cookie biscuit stick") imitate Pocky Strawberry biscuit sticks, a food product appealing to children. The product also has a strong, detectable scent similar to the biscuit sticks. This imitation poses a risk of accidental ingestion by children, leading to potential acute nicotine toxicity, seizures, coma, respiratory arrest, or death, given its 6mg/mL nicotine content and 60mL volume.

The FTC also reviewed the marketing under Section 5 of the FTC Act, which prohibits unfair or deceptive acts or practices, including those presenting unwarranted health or safety risks. The FTC stated that packaging Pink Sticks e-liquid in a manner appealing to young children presents an unwarranted health and safety risk due to the dangers of liquid nicotine ingestion.

The letter requires a written response within 15 working days detailing corrective actions, including discontinuation of violative labeling

## Related Documents

- [WARNING_LETTER - 2025-04-03](https://www.keypedia.com/records/warning_letter/7-daze-llc/d0f4c554-2160-47c7-ad50-ea6028b2b46f)

## Related Officers

- [Director](https://www.keypedia.com/people/ann-simoneau/155ef03c-6b60-4063-b35d-75522fa67d2b)
- [Associate Director](https://www.keypedia.com/people/mary-k-engle/9426dfba-028c-4d3a-bb62-7bdea653e6bc)

Company: https://www.keypedia.com/companies/7-daze-llc/2c4932f1-8089-42d8-96da-5fa28a7a84b2

Office: https://www.keypedia.com/offices/center-for-tobacco-products/65f73cae-ef6f-4e9f-a311-a111daa67374