Localads Inc. – FDA Warning Letter

The FDA Center for Tobacco Products issued a Warning Letter to SimpleCig (Localads, Inc. d/b/a SimpleCig) after reviewing their website, http://www.simplecig.com, and determining that their e-liquid products are offered for sale in the U.S. The FDA determined that SimpleCig's "SimpleCig Very Vanilla Cake Batter e-liquid" is a tobacco product under section 201(rr) of the FD&C Act.

The primary violation identified was the sale of this e-liquid to a person younger than 18 years of age, which constitutes misbranding under section 903(a)(7)(B) of the FD&C Act (21 U.S.C. § 387c(a)(7)(B)). This violates 21 C.F.R. § 1140.14(b), which prohibits retailers from selling covered tobacco products, including e-liquids, to minors.

SimpleCig is required to immediately correct this violation and any similar ones, ensuring all tobacco products, labeling, and advertising comply with the FD&C Act and FDA regulations. Failure to comply may result in civil money penalties, no-tobacco-sale orders, criminal prosecution, seizure, and/or injunction. A written response detailing corrective actions, including dates of discontinued violative sales and a plan for maintaining compliance, must be