Ultimate Vape Deals – FDA Warning Letter

The FDA and FTC issued a Warning Letter to Ultimate Vape Deals for violations related to their Vape Heads Sour Smurf Sauce e-liquid, sold via ultimatevapedeals.com.

**FDA Violations:** 1. **False or Misleading Labeling/Advertising (Misbranding):** The product's labeling and advertising imitate food products, specifically WarHeads Extreme Sour Hard Candy and WarHeads Super Sour Double Drops Liquid Candy, which appeal to children. This includes a similar cartoon mascot, product name ("Vapeheads" vs. "WarHeads"), color scheme, and terms like "Sweet & Sour" and "Smurf Sauce," along with a strong sour candy scent. This is misleading under FD&C Act sections 903(a)(1) and/or 903(a)(7)(A), as it increases the risk of accidental ingestion by children, leading to potential acute nicotine toxicity, seizures, coma, or death. 2. **Sales to Minors (Misbranding):** The company sold Vape Heads Sour Smurf Sauce e-liquid to a person under 18 years of age, violating 21 C.F.R. § 1140.14(b) and misbranding the product under FD&C Act section 903(a)(7)(B).

**FTC Concerns:** The FTC identified the marketing as an unfair or deceptive practice under Section