FDA WARNING_LETTER - www.directnetpartners.com

The FDA Center for Tobacco Products issued a Warning Letter to Ms. Allen of Direct Net Partners, identifying multiple violations related to the sale of tobacco products on affiliated websites, including http://www.airportcigarettes.com and http://www.best-cigs.com. The FDA determined that Direct Net Partners recruits affiliates to advertise and sell tobacco products, providing promotional tools and handling shipments.

The primary violations concern the promotion of "modified risk tobacco products" without FDA authorization. Numerous cigarette products were advertised using descriptors like "light," "ultra light," "mild," or implying reduced levels of substances (e.g., "low in nicotine," "low tar"). These claims classify the products as modified risk tobacco products under section 911(b)(2)(A) of the FD&C Act, making them adulterated under section 902(8) because no FDA order under section 911(g) is in effect.

Additionally, several flavored cigarettes, such as "Aroma Rich Apple" and "Kiss Strawberry Superslims," were promoted. These products are adulterated under section 902(5) of the FD&C Act, as section 907(a)(1)(A) prohibits characterizing flavors (other than tobacco or menthol) in cigarettes. If these products do not contain the advertised characterizing flavors, they are misbranded under section 903(a)(1) or 903(a